CASETIFY GLAZE CASE
Role
Product Design Intern
Client
Casetify
Timeline
8 weeks in-person
Collaborators
Anh Nguyen (Creative Director), Product Design Team
RESEARCH + CONTEXT
As personalization reshapes consumer behaviors, Casetify’s product lines must accommodate a range of aesthetics while maintaining its strong brand identity.
By studying Pinterest Trend reports , I evaluated the product’s potential impact based on current consumer habits. These findings indicate a growing consumer interest in customizable tech accessories.
PINTEREST TRENDS
Interest (keyword searches per week) over time
DIY Phone Case Designs
Clear Phone Case Designs
Demographic Data Across both Searches:
USER PERSONAS + COMPETITOR ANALYSIS
Nuanced user personas must capture the diversity of aesthetics of Casetify's target audience. Competitor products in the same aesthetic must be analyzed to identify gaps and areas for development.
Based on the demographic data, I narrowed down the target user and curated detailed aesthetic-driven mood boards to guide design direction.
EXAMPLE WITH BOWS
Identify trends in high-fashion
Top: SS24 Simone Rocha, Bot Left: SS24 Tanner Fletcher, Bot Right: SS24 Prada
Translate to social media aesthetics
>>>>
Coquette
Soft, romantic, & vintage
Mellow colors & feminine silhouettes
Bloquette
Combines masculine and feminine styles for a sporty cool look
Sports jerseys with bow accents
FINAL USER PERSONAS
Bow Product Analysis
Popular Casetify Bow Cases
Competitor Cases
Key Insights
Existing Casetify Bow cases cater to “coquette” aesthetics and are often paired with animal motifs.
Competitor cases offer more “bow-centric” prints with unique colorways that cater to both aesthetics
New collections should aim to include a diversity of motifs and colors that resonate with a range of consumer styles
DESIGN PROCESS
Hand-drawn prints that spark delight through humor, perfected through iteration.
Based on the pre-production research, I created illustrations that I presented to the Creative Director and team for feedback. Over multiple syncs, I iterated my designs. Selected prints were then tested on cases before being added to the final collection.
In total, I created 30 prints with 16+ being selected to be part of the product launch. By understanding which cases were selected versus not, I was able to tailored my design choices for future prints.
Launched Animal Prints
Not Selected Animal Prints
Once the prints were finalized, I worked with the creative director and marketing team to decide the 50 colors of backdrops. Then, I evaluated each color based on the potential popularity and visual cohesiveness with the prints.
Selected Colors for Promotion
I then created mock-ups of each print on all 50 colors, then selected the seven best fit backgrounds.
Selected Colors for “Duck It”
OUTCOME
Delivering award-winning, bestselling designs that resonated strongly with consumers
Since its launch in September 2025, the Glaze Case has been awarded Gold by the New York Product Awards and become a best-selling product line with many of my prints becoming best-sellers.
Casetify Hong Kong Store
REFLECTION + GRATITUDE
The best experience with the best people, thank you Casetify Product Team! <3
My internship experience at Casetify has allowed me to grow significantly as a designer and collaborator. Being part of the product lifecycle, I saw the thought and team effort that went into creating beautiful and delightful products.
I am incredibly grateful for the friendships and mentorship I received from the Casetify Product Team. Their knowledge and passion have left a profound impact on my own creative journey.
